About the job

About Us

Come grow with us.

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The VP of Growth Marketing is a key member of the Nutrafol marketing leadership team responsible for developing and executing our growth strategy across acquisition and retention.

In this role, you will help drive revenue and achieve targets by setting the overall strategy and mobilizing your team to deliver results. In addition to functional expertise, this role requires a high degree of cross-functional leadership to ensure success.

You and your team will work closely with Product, Brand Marketing, and Creative teams to identify and execute opportunities to drive growth. Additionally, you will own setting key performance benchmarks (CAC, CPA, retention, LTV), forecasting, cross channel attribution, and reporting.

We are excited for your fresh perspective and deep expertise in leading and scaling a growth marketing organization.

You will report directly to the CEO.

Responsibilities

• Responsible for driving acquisition growth of new customers to Nutrafol and expanding the lifetime value of existing customers across all channels.
• Further build out Nutrafol’s omnichannel acquisition strategy with the brand and product teams
• Set departmental strategy, budget, and go-to-market plans.
• Own and manage budget, forecasting, and delivery of monthly goals including spend, CPA, ROAS, Retention, and LTV.
• Lead internal team and external agencies to deliver the best performance across digital channels (search, social, display, affiliates, influencer) and offline channels (TV, radio, OOH, direct mail).
• Own all eCommerce website optimizations, user journey mapping, and reporting
• In line with the brand team, build and optimize a loyalty program to maximize customer engagement / LTV and related lifecycle marketing programs.
• Drive channel testing attribution and diminishing return modeling.
• Establish benchmarks for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
• Manage, develop and grow a team of 10+ growth marketers.
• Partner with cross-functional leaders (product, brand, creative) to develop advertising assets, landing pages, emails, and reporting needed to maximize campaign performance and increase overall brand awareness.
• Work and define digital strategies with the Professional team to amplify doctor and stylist brand awareness.
• Connect with key industry leaders to provide thought leadership, garner learnings, and the latest best growth practices.

Requirements

• 10+ years of experience in eCommerce, with a deep focus on performance-based growth marketing.
• Experience working across the full DTC marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix including online (search, display, paid social, content, streaming) and offline (OOH, direct mail, linear TV).
• Extensive experience leading a performance marketing team and owning a minimum of $50m paid marketing budget.
• Combination of strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into a better customer experience and influence intelligent decision making across the business.
• Highly organized self-starter, with a data-driven mentality and a bias towards action.
• Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
• Strong track record of collaboration with cross-functional teams.
• Experience growing, managing, leading, and developing world-class teams.
• Experience in growth-stage companies is highly preferred.

Company Perks & Benefits:

• Fully remote work experience with access to an office if desired.
• One-time allowance for home office setup.
• Comprehensive medical, dental, and vision package, including FSA program.
• 401K with 50% match.
• Flexible PTO.
• Two wellness breaks every day.
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub.
• Virtual happy hours, yoga, and meditation sessions throughout the year.
• Free meditation app membership (Headspace).
• Free Nutrafol subscription.
• Access to our in-house Naturopathic Doctors.
• Financial contributions towards WiFi expenses.
• Pet insurance and benefit programs.
• Additional financial assistance for employees who may have special circumstances or find themselves in an unsafe situation at any time.
• Additional discounts on shopping, entertainment, events, etc.