About the job

Mikra is a biosciences and consumer health company driven by the vision of dramatically impacting life — at the intersection of cellular health and human aspiration.

You're made up of approximately 37 trillion cells with various sizes, shapes, functions, and lifespans. They're responsible for your energy, happiness, recovery potential, and so much more. Here at Mikra, we're exploring the link between changes at a cellular level and the cascading effects they can have on your health.

We understand that the nutraceutical industry is rife with mistrust and "snake oil" type products. Mikra endeavors to take a different approach to its CELLF™ brand through robust pre-clinical & clinical trials creating a product line that is versioned and the data open-sourced. By taking this continuous improvement approach, we can fuel our product pipeline with rich, actionable data, to refine and develop the world's most efficacious nutraceutical line that up/down-regulates certain genetic pathways to increase the years where you feel healthy.

The Brand Manager will be responsible for the brand health (brand health = brand equity + brand P&L) of Mikra's flagship brand CELLF™. On a day-to-day basis, you will have ownership over anything that affects how we show up in the eyes of the consumer (digital, TV, print, etc) as well as the P&L (how much we're selling, where we're selling, competitive landscape, what drives growth and how to accelerate it).

Reporting directly to the CEO, you will champion our flagship brand internally & externally, ensuring we're communicating our product with transparency and scientific rigor while balancing approachability.

Responsibilities:

• Develop and execute overall business plan and strategy for the brand; set high-level business priorities & goals to drive brand performance.
• Lead P&L management, delivery, with end-to-end team partnership.
• Hire, as needed, to develop a high-performing dedicated brand team.
• Drive the innovation process of new consumer products utilizing our scientific advisory board, clinical partners, and consumer insight tools; ensuring a consistent, effective, and innovative pipeline.
• Monitor brand performance vs. objectives and identify issues and opportunities. Recommend strategies and tactics to take advantage of market opportunities and mitigate risks.
• Create & deploy a brand plan that fosters a community around the product's mission and ladders into Mikra's overall vision without diluting the technical attributes.
• Manage multiple projects simultaneously to enable the base business to deliver its annual goals.
• Plan and implement packaging updates by partnering closely with the Design team through briefing and approval process.
• Understands and advocates for consumer needs and preferences. Proactively looks for opportunities to expand brand passion and improve consumers' experiences with the Brand to deliver brand growth goals.
• Applies consumer insights, assesses trends, reviews competitive data and market performance data to gain an understanding of consumer, customer, competitive environment and channel needs to drive growth for the brand and product lines.
• Strong collaboration across customers and channels is required to gain a deep understanding of their market needs from a consumer and business standpoint.

The Candidate:

• Bachelors Degree, MBA preferred
• 5+ years of brand experience within the CPG and/or nutraceutical industry
• 3+ years with a DTC focused brand, ideally in the health & wellness space
• Ability to manage new products from concept to launch.
• Experience leading omnichannel product launches and marketing plans. E-commerce experience required.
• Strong P&L ownership, business planning and execution, and forecasting skills.
• Strong knowledge of omnichannel marketing vehicles and marketing fundamentals.
• Ability to analyze business trends and financial metrics, including sales, consumption data, return on investments, and profit & loss.
• Strong analytical skills to interpret market data and marketing trends. Experience with syndicated data.
• Strong bias for action, detail-oriented, proactive, and plans for anticipated issues.
• Ability to balance multiple priorities and meet deadlines.
• Strong project management and problem-solving skills.
• Proven ability for critical and analytical thinking and data-driven decision-making.
• Passion for learning new information tools and analyzing data and different sources of information, to create compelling evidence-based arguments that drive action.
• A deep passion for health & wellness and emerging trends

Mikra is an equal opportunity employer, and we value diversity at our company. We don't discriminate based on race, color, citizenship status, national origin, ancestry, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by federal, state or local law.