Vice President, Brand Marketing

About the job

About Us:

Cue Health (Nasdaq: HLTH) is a mission-driven healthcare technology company that puts consumers in control of their health information and places diagnostic information at the center of care. Cue Health enables people to manage their health through real-time, actionable, and connected health information, offering individuals and their healthcare providers easy access to lab-quality diagnostics anywhere, anytime, in a device that fits in the palm of the hand. Cue Health’s first-of-its-kind COVID-19 test was the first FDA-authorized molecular diagnostic test for at-home and over-the-counter use without physician supervision. Outside the United States, Cue Health has received the CE mark in the European Union, Interim Order authorization from Health Canada, and regulatory approval from India’s Central Drugs Standard Control Organisation. Cue Health was founded in 2010 and is headquartered in San Diego. For more information, please visit www.cuehealth.com .

Cue Health Inc . is seeking to hire a full-time Vice President, Brand Marketing.

Responsibilities:

• The VP of Brand Marketing will report into the Chief Marketing Officer and be responsible for driving strategy and execution for the Cue Health brand and oversees organic social media
• Responsible for the strategy and execution that scales Cue Health into a world-class brand
• Craft the ongoing brand strategy to differentiate the products & services and tell the compelling story of what sets us apart from the competition
• Lead brand marketing team with responsibilities that include brand strategy and positioning, comms planning, social media and campaign strategy and execution as relevant
• Develop the brand marketing strategy, budget, and development of campaigns in collaboration with cross-functional channel partners
• Lead all brand related efforts for different stakeholders including DTC and B2B
• Define and articulate Cue Health’s market positioning, content strategy, and develop ongoing campaigns to fuel company growth
• Accomplished track record of building and scaling disruptive/innovative consumer brands through traditional and digital marketing strategies
• Bring quantitative and qualitative insights to leadership to influence marketing strategy and inform executional tactics that will resonate with our target consumer
• Develop deep understanding of consumer’s mindsets, attitudes, and behaviors to inform strong brand strategy and creative development
• Develop marketing strategies to drive exposure and business performance/growth with a passion for brand narrative
• Work with Marketing and Business Operations to define and deliver key insights around brand health and campaign performance
• Collaborate with executives and team leaders across the company on strategic, high visibility events
• Manage brand presence and content calendar across website and various marketing assets
• Manage end-to-end brand presence and content calendar across website, social media, and various marketing assets
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Ensure consistency in message and tone across every customer touchpoint with content
• Utilize strong partnership management and influencing skills - including internal partners and external partners, agencies and vendors
• Build strong partnerships and establish credibility with the internal cross-functional team, based upon a demonstrated collaborative approach, leadership skills and experience
• Develop deep understanding of consumer’s mindsets, attitudes, and behaviors to inform strong brand strategy and creative development
• Additional duties as assigned`
  
  

Requirements:

• Bachelor's or advanced degree in Marketing, Business Administration or related field
• 8+ years of progressive brand management and/or marketing experience
• Management/supervisory experience with proven team/consensus building skills
• Demonstrated translation of data into insights or implications that impact strategy
• Strong analytical, planning, forecasting and budgeting/financial skills
• Experience with e-commerce, loyalty programs and fundamentals of SEO/SEM
• Strong critical decision-making skills
• Exceptional collaboration and interpersonal skills
• Must have excellent presentation and public speaking skills
• Must work well under pressure and within tight timelines and shifting priorities
  
  

Environment and Physical Activities/Requirements:

• You will work in an indoor remote environment for which no adverse conditions are expected. This position requires the following physical activities and/or requirements:
• Remaining in a stationary or sedentary position, often standing and/or sitting for prolonged periods of time
• Repeating motions, such as keyboarding, that may include the wrists, hands, and/or fingers
• Communicating with others to exchange information
• Adjusting, moving, carrying, lifting, pushing or pulling objects up to 20 pounds

Cue Health Inc. is an equal opportunity employer, consistent with applicable laws. Individuals seeking employment are considered without regards to race, color, religion (including religious accommodations), creed, sex (including pregnancy, childbirth and related medical conditions), gender (including gender identity and expression), sexual orientation, marital status, national origin (including language use restrictions), ancestry, mental and/or physical disability, medical condition (cancer, genetic information and characteristics, requests for medical and family care leave), age, military or veteran status, and any other classification protected by applicable federal, state, and local laws.