About the job

We started Freedom Grooming to improve the grooming lives of men, everywhere. We set out to ensure that regardless of skin complications, such as psoriasis or eczema, every man can enjoy a seamless, frictionless shave. Join us on our journey to help every man, and woman, have a carefree shaving experience!

THE ROLE:

We are looking for a talented Growth Marketing Manager (Paid Social) to lead our paid social efforts across multiple digital channels. The ideal candidate has experience managing at-scale digital budgets towards specific CPA and ROAS. This person will be responsible for strategic analysis, leadership, and execution of media across first Facebook & Instagram, and further moving into new channels such as TikTok, Snapchat, Pinterest, etc.

This is an extremely high-impact role that will ultimately take ownership over our entire paid social strategy and execution within these channels, as well as make strategic recommendations for additional channel testing. You will work closely with our growth and creative team to optimize and iterate across channels at scale. Our ideal candidate has a demonstrated track record of success in growth/performance marketing, with deep expertise in paid social. You will be equal parts creative and analytical; comfortable facilitating creative production with a data-driven mindset to forecasting monthly and quarterly performance.

WHAT YOU’LL DO:

• Own campaign management, strategize, execute, and optimize media across Paid Social platforms with a focus on new customer acquisition
• Scale and optimize our existing channels while seeking out and developing test plans for new channels
• Experience managing 6 to 7 figure monthly paid social media budgets
• Design and lead Paid Social test plans to build confidence in channel measurement and test creatives, promotions, and landing pages
• Partner with the internal creative team to compose a data-driven content calendar aimed at improving conversion rate and unit economic efficiency
• Proactively monitor and analyze performance, competitive landscape, and marketplace trends
• Own daily, weekly, monthly, and quarterly reporting, and forecasting; build and maintain reporting dashboards with the growth team
• Strengthen team capabilities with third-party resources and automation tools where necessary

WHAT WE’RE LOOKING FOR:

• 3+ years of in-house or performance marketing agency experience with a track record of building and scaling paid social channels, preferably for high-growth subscription or DTC companies
• Expert in Facebook bidding, targeting, and optimization, with hands-on experience running campaigns and mentoring teams to run large-scale acquisition programs
• Understanding of attribution modeling and incrementality testing
• Experience with other paid social marketing channels like TikTok, Reddit, Snapchat, Twitter, etc. strongly preferred
• Experience using analytics platforms (Google Analytics, Tableau, etc.)
• Strong experience with Microsoft Excel
• Analytical and collaborative interpersonal and communication skills
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude
• Strong attention to detail and a proven ability to manage multiple work streams at once
• A full life outside of work with personal passions and hobbies!
• A sense of humor!

WHAT’S IN IT FOR YOU?

• Competitive salary and compensation package, with bonus performance incentives
• A 100% remote working environment (we’ve been remote-first since launch!)
• Unlimited vacation > if you need time off, take it - we trust you!
• Competitive medical, dental, and vision benefits, 401K
• Huge opportunity for upward mobility and growth within the company
• A full gifted shaving kit and discounts for friends and family
• Continued learning and development